Customer relations management - or CRM - is vital for any dropshipping enterprise. Managed and hosting CRM services will allow you to leave a lasting positive impression on customers while simultaneously creating a discreet venue for communicating with frustrated customers. Both allow you to build your reputation as a trusted dropshipping source, retain loyal customers and discourage irate customers from filing chargebacks or ranting on public websites.
CRM software, however, can be quite expensive and can significantly eat away at the profit margin of smaller dropshipping ventures - but not if you start off with these zero-cost software suites:
FreeCRM
FreeCRM is a pretty good piece of software to start with as long as you have internet access and a web browser compatible with the site's features. Lead tracking, contact management, deal pipelines, competitor information, call tracking, call automation, event tracking, surveys, reports, campaign management, customer support functionality - all these are available on a web-based platform. It's simple enough for those new to CRM but is powerful enough for more advanced campaign management later down the road. The free version is offers users the ability to deal with 2,500 contacts, provide 30 minutes of recorded voice-mail support and has banner ads - pretty good for a small to medium-sized wholesale dropshipping business.
Insightly
Insightly is a CRM service provider that is ideal for the dropshipper that prefer to work on mobile platforms like tablets, phablets or smart phones. It has all the basic features you would expect from a CRM suite - contact management, email list management, project pipelines, milestones, reports, potential revenue streams. The main draws of Insightly are twofold. One, connectivity with a wide range of apps like Google Drive, EverNote and Office 365. Two, you can use Insightly on a web browser or download the Insightly app for mobile devices. The free version has support for 2,500 records, 200 MB of storage and only 3 users at a time - enough for most small private label shipping companies.
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